You move your body, challenge yourself, and live an active lifestyle.
What you put in your body should support the way you live, not force you to compromise.
So we made the world's sexiest, nutrient-dense protein bar available.
Most bars have no business being inside you. You knew that. You ate them anyway because nothing better existed. Now it does.
Real almond butter, organic honey, actual apple. Four protein sources, crafted for muscle building and recovery.
That's what satisfied actually means: hunger that doesn't come back in 45 minutes. The fuel that keeps you going. More of what your body actually uses.
In every bar.
I created Natty Performance after realizing most protein bars were just glorified candy bars.
I was raised in Northern California and grew up working on my family’s produce farm in Winters, where I learned the power of real food. I also spent over a decade as a competitive soccer athlete through college, where proper fueling and recovery were essential.
For most of my life, I thought I would become the third-generation farmer for my family’s produce company. But when that chapter of my life came to an unexpected close, I made the decision to leave my hometown and build something on my own. It forced me to grow, bet on myself, and create a new life.
Combining my agricultural roots with my experience as an athlete, I spent over a year and a half building my dream. I created a bar made with real, intentional ingredients that supports performance, sustained energy, and long-term health without the fillers, artificial additives, or crap that dominates the industry.
Natty Performance Bar was built to fuel performance so you can show up stronger, sexier, and more confident every day.
- Barrett George, Founder
